why PURr

PURr [pyʁ – with additional emphasis on the final “r”, as pronounced in the Ghentian dialect] was founded by three young Ghentians with an insatiable passion for what is commonly known as “natural” wine. The term was coined by winemakers who wanted to distinguish themselves from conventional viticulture. These winemakers work according to the principles of organic or biodynamic agriculture and produce their wines with a lot of respect for both man and nature. To us, they simply make “wine”.

Through PURr, we organize an annual gathering that focuses on nature, wine and its makers.

Who we are? We’ll tell you.

who we are

We are a couple of friends, who share a passion. We live and breathe in the city of Ghent, Belgium, and we spend a lot of time with, in and around wine. Because of a shared love for and interest in a certain kind of wine in particular we decided to do something together. The concept of a wine fair was quickly established: something pure (pun intended) – and from our point of view – something very natural (yes, again, intended) to do.

PURr is not meant to be just a wine fair, it’s meant to be another wine fair. One like the many beautiful wine fairs in Europe there are at the moment, and at the same time something else entirely. PURr is to become an ambiance, an atmosphere, a state of mind, a way of life. And in the hopes of becoming ambassadors of this way of life, we would like to invite everyone – including you, dear reader – to take a sip, grab a bite and enjoy what’s on offer: nature’s purest products.

We look forward to welcoming you in Ghent!

Jason | Michael | Stijn | Tristan

reach out

Do you want to know more about PURr? Eager to participate to the fair? Any other questions? Drop us a note and we’ll get back to you as soon as possible!

PURr team

Jason Zappa Janse
+32 472 76 75 87

Michael Pilozzi
+31 6 36 21 11 82

Stijn Demeulemeester
+33 7 69 93 34 00